How Besque Built a Creator-Led Affiliate Revenue Engine | Livano Case Study

Website: besque.co

Besque is a beauty brand serving women 40+ with natural skincare. Before partnering with Livano, the team relied almost entirely on paid ads and needed a scalable creator system that could drive sales on affiliate commissions.

Challenge

• Reach and convert a 40+ female audience at scale without overspending on Meta ads.
• Build a repeatable creator pipeline that delivered revenue, not just posts.
• Track outreach, onboarding, and performance without drowning in manual follow-up.

Solution

• Defined Besque’s ideal creator profile and ran cold email outreach to hundreds of prospects weekly.
• Centralized tracking inside a dedicated CRM with clear briefs, commission tiers, and automated lifecycle messaging.
• Onboarded affiliates with one-to-one coaching, ready-to-use content, and performance-based incentives.

Execution Highlights

• 3-step cold email sequences funnelling interested creators through CRM stages.
• Automated follow-ups triggered whenever a creator stalled (e.g., no post in seven days).
• Hands-on coaching, product hook alignment, and creative toolkits to keep affiliates converting.

Results

• £18,393.99 generated in the first 14 days after the affiliate seeding.
• 248 orders and 36 new affiliates onboarded.
• 3.691X ROI while materially reducing dependence on paid ads.
• Dozens of high-quality creators consistently posting and driving sales on commission.

Why It Worked

• Precise creator targeting for women 40+ meant every outreach touchpoint resonated.
• Systemised CRM workflows ensured no creator slipped through the cracks.
• Clear briefs, coaching, and performance tiers turned affiliates into long-term brand ambassadors.