How a Health & Wellness Brand Built an Always-On Affiliate Engine | Livano Case Study

A leading health and wellness brand was ready to go beyond paid social. Facebook ads still worked, but CAC was creeping up and the team needed a steady flow of net-new buyers without pushing spend higher. Livano was brought in to design, build, and run a scalable affiliate channel that could stand shoulder-to-shoulder with paid acquisition.

Snapshot

The brand wanted a scalable creator engine to complement existing Facebook efforts. They needed an always-on system that could recruit, activate, and support Instagram-first affiliates so the brand could capture fresh audiences without inflating CAC.

Objective

Build an always-on creator engine that brings in qualified Instagram affiliates, motivates them to post consistently, and converts their audiences into new customers on attractive commission structures.

What We Built

• Cold email infrastructure contacting hundreds of creators each week, funneled into CRM stages with automation and seven-day inactivity check-ins.
• Creator briefs, product hooks, and ready-to-use assets so affiliates could launch content in hours, not weeks.
• One-to-one coaching to sharpen hooks, angles, and CTAs for each creator cohort.
• Performance-based commissions with a frictionless onboarding flow and clear payout rhythm.

Results

• $250,000 in earned media value attributed to affiliate output.
• Dozens of high-quality affiliates creating steady streams of Instagram content and sales on commission.
• A reliable second growth channel that supported Facebook scale with fresh UGC and social proof.
• Lower reliance on paid social thanks to a repeatable recruiting and activation pipeline.

Why It Worked

• Precise creator fit ensured products landed in front of ready-to-buy wellness audiences.
• Disciplined outreach and CRM follow-up meant no high-value creator slipped through the cracks.
• Simple incentives kept payouts predictable while rewarding top performers.
• Hands-on creative support gave affiliates the confidence to post frequently and drive conversion.